Beer and beverage alcohol experienced headwinds in Q2, with notable declines in beer and wine. Spirits volumes rose 2.4%, driven by prepared cocktails, which grew 15% in both volume and dollars. Tequila and cordials saw slight increases while other spirits categories declined. Wine-based cocktails achieved double-digit growth even as sangria posted the largest losses in dollars and volume. Adult non-alcoholic categories posted strong gains, with the super premium beer category showing the largest growth. The non-alcoholic beverage segment grew 3.1% year-over-year in dollars, led by energy drinks, soft drinks, sparkling water, and coconut water.
Beer and beverage alcohol are still facing headwinds, but Q2 declines in beer and wine were partially offset by growth in spirits up 2.4% in volume. Prepared cocktails continue to fuel the momentum in spirits, boasting 15% growth in both volume and dollars. Tequila and cordials were both up slightly, while other spirits categories continued to decline. Meanwhile, wine-based cocktails surged with double-digit growth, compared with sangria, which showed the largest losses in both dollar and volume.
Not surprisingly, adult non-alc categories continue to post strong numbers, with the largest growth overwhelmingly occurring in the super premium beer category. The non-alcoholic beverage category enjoyed 3.1% year over year dollar growth, led by energy drinks, soft drinks, sparkling water, and coconut water. Insiders can download the full report for a deep dive into Q2 trends, category shifts, and what's next for the beverage industry.
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