The non-alcoholic beverage market in 2025 is experiencing a decrease in unit sales by 1.7%. Despite this, energy drinks are thriving with 5.4% growth in dollar sales, largely due to Millennials increasing their spending on these products. Their preferences are shifting toward flavorful and functional options that extend beyond just energy boosts. Innovations in flavors, particularly in soft and energy drinks, are defining the market's evolution, moving away from traditional cola flavors. Trends in sports drinks also showcase a mixed performance, demonstrating the diverse consumer interests in this category.
In 2025, the non-alcoholic beverage market shows mixed signals with an overall sales decline, yet energy drinks, particularly among Millennials, show growth.
Innovation, especially in flavor, function, and format, is driving growth in the non-alcoholic beverage sector despite a general downturn in unit sales.
Collection
[
|
...
]