Mélanie Masarin pitched her non-alcoholic aperitif Ghia on 'Shark Tank' in 2022, seeking $250,000 for a 5% stake. Despite a $35 million valuation after raising $6.5 million, none of the Sharks committed. Inspired by Mediterranean summers, she pivoted her marketing strategy to Instagram during the pandemic, which significantly boosted her brand's visibility. Recently, Ghia is now valued at $50 million, indicating a successful trajectory that leaves the Sharks reconsidering their missed opportunity.
"I raised $6.5 million at a $35 million valuation and am here for $250,000 for just 5%. Itâs a fair deal based on where weâre heading."
"The pandemic reshaped our promotional strategy entirely; we pivoted to Instagram as our primary marketing platform, which coincidentally aligned with the increase in social media engagement during lockdowns."
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