"I've written several articles about the rise of non-alcoholic (NA) beverages, from Dry January to the "sober curious" movement that's gone from niche to mainstream. While I still enjoy a craft cocktail with my husband once in a while, alcohol rarely fits into my routine. I enjoy alternatives that feel intentional, functional and are crafted with purpose. What I don't enjoy is paying $15 for a mocktail that turns out to be little more than lemonade in a fancy glass."
"That's why brands like Almave stand out to me. The NA space isn't just about abstaining anymore; it's about reimagining the social ritual of drinking with authenticity, culture and innovation. Almave, a premium non-alcoholic agave spirit co-founded by seven-time Formula 1 champion Sir Lewis Hamilton, is a fascinating new product in this market. As the most decorated Formula One driver in history, Lewis Hamiton stopped drinking alcohol in 2023 to better align his health with the demands of his rigorous training schedule."
Non-alcoholic beverages have grown from niche to mainstream, driven by Dry January and the sober-curious movement. Consumers seek intentional, functional, and crafted alternatives rather than overpriced mocktails. Almave is a premium non-alcoholic agave spirit co-founded by seven-time Formula One champion Sir Lewis Hamilton that aims to reimagine social drinking with authenticity and cultural respect. Hamilton stopped drinking alcohol in 2023 to better align health and training, citing diminished athletic and mental performance after drinking. He sought a premium, authentic NA tequila alternative, partnered with Mexico-based Casa Lumbre, and traveled to Mexico City to meet Master Distiller Iván.
Read at Entrepreneur
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