"There is a direct correlation between our social presence, our community mentions, and the commercial performance,"
"measurable spikes in sales and site visits and so forth [from] partnering with Josh."
"You can instantly see if there's results ... so we can then take monies and shift them around based on what's performing well,"
"That would even be at a SKU level or a search level. It's pretty powerful, and we track that daily."
Consumer-facing CFOs increasingly integrate social media and influencer partnerships into financial strategy, linking community engagement to commercial performance. Companies measure spikes in sales and site visits from specific influencer collaborations and use ROMI (return on marketing investments) to evaluate campaign effectiveness. Daily tracking enables rapid reallocation of budgets at SKU and search-term levels based on performance signals. Quantitative measurement of social activity allows finance teams to justify marketing spend, optimize inventory and forecasting, and tighten feedback loops between marketing and finance to treat social engagement as a direct revenue driver.
Read at Inc
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