"Although it's coming up fast (November 29), there's still time for business owners to make the most of consumers' buying intentions and build anticipation for their upcoming sales. Here are five social media marketing strategies you can use to help drive sales and success on Small Business Saturday. Don't wait until the last minute to start utilizing social media marketing."
"Increase your social media reach further by collaborating with other local small businesses or trusted influencers who align with your brand. For example, if your business is a bookstore, you could partner with a local café and offer a discounted coffee with every book purchase on Small Business Saturday. This simple partnership can help increase foot traffic for both businesses and put your brand in front of new customers you may not otherwise have reached."
Small Business Saturday occurs the Saturday after Thanksgiving and encourages shoppers to buy from independent local businesses. Retail sales in November and December are projected to surpass $1 trillion, and about 80% of consumers plan to visit independent shops on Small Business Saturday. With the date approaching (November 29), business owners can still build anticipation and capture holiday buying intent. Effective social media strategies include teasing exclusive deals and in-store activations, collaborating with nearby businesses or aligned influencers to expand reach, sharing behind-the-scenes preparation to engage audiences, and using platform features like Instagram countdown stickers to maximize visibility.
Read at Forbes
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