#small-business-saturday

#small-business-saturday

In the midst of the recession in 2010, American Express created Small Business Saturday during Thanksgiving weekend to encourage people to do more of their holiday shopping at local businesses. The first Small Business Saturday was a success, and a year later, the Shop Small Movement gains momentum, local officials across the nation take notice and move to promote the day.

Small Business Saturday (November 29, 2025) has become more than a single shopping day - it's a chance for retailers and restaurateurs to connect with customers who value supporting their community. These days, consumers mix digital browsing with in-person experiences, from scrolling on social media to stopping by familiar neighborhood favorites. That gives small business owners more ways to stand out, share their story and build excitement and loyalty before, during and after the big day.

Small Business Saturday's nationwide roadshow will return this autumn, touring 23 towns and cities across the UK to celebrate the impact of local entrepreneurs and encourage communities to support small firms. Launching in Scotland in early November, the roadshow - known as The Tour - will kick off in Lossiemouth, Aberdeenshire and Edinburgh, before travelling across the UK. Stops include Belfast, Manchester, Durham, Preston, Carlisle, Derby, Grimsby, Wrexham, Hereford, Newport, Plymouth, Salisbury, Cambridge and London.