"Shoppers hit the streets on Small Business Saturday in the Bay Area to show support for local establishments. The weekly Saratoga Farmers' Market was no exception. I want a beautiful wreath for my door, Maria Foss, a San Jose resident, said at the market Saturday morning while holding a $100 handmade wreath with flowers grown by Ruvalcaba Nursery out of Monterey County."
"This is California. This is what we're all about, Foss said. I want to keep all our local vendors and farmers supported. We all have to participate. Phil Ruvalcaba, who normally runs the flower stand with his wife, Molly, on Saturdays, said business has been good this year. But, he added, because they sell seasonal flowers, he has to get creative to keep customers happy when some aren't in bloom."
"The bright, colorful blooms of spring and summertime are gone, and now other products hit the market. He said his team tries to balance affordability with the price of raw materials in order to keep people buying flowers and to keep the lights on at the farm. I think it's tough for everybody. The market really helps us. It gives us an avenue we may not otherwise have, Ruvalcaba said."
Shoppers visited the Saratoga Farmers' Market on Small Business Saturday to support local vendors and farmers. Customers purchased handmade wreaths, seasonal flowers, produce, artisanal bread, almond butter and specialty mushrooms. A San Jose resident bought a $100 wreath made with flowers from Ruvalcaba Nursery and emphasized keeping local vendors supported. Ruvalcaba noted overall good business but said seasonal availability forces creativity and pricing balance to cover raw materials and farm costs. Regular customers praised the selection and service, and vendors credited the market with providing an important sales avenue that helps sustain small farming operations.
Read at www.mercurynews.com
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