"It feels like it's gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you're maximizing your opportunities. But how can you plan ahead with so much change on the horizon? AI, for example, is changing entire industries, yet, at the same time, it's not having the expected level of impact on others. AR glasses are now closer than ever, with the launch of Meta's Display wearables,"
"Despite losing its luster, and its position as the cool app, Facebook remains the most used social platform in the world, at over 3 billion active users. The platform is part of how many people live and connect, and as such, it's also a key consideration for marketing outreach, and getting your promotions in front of the right people. And with its evolving AI ad tools, that's getting easier to do."
"Non-algorithm trial This may seem like a minor story, and another consideration that Meta will be able to sidestep. But earlier this month, a Dutch court ruled that Meta must provide a more accessible, permanent option for users to opt out of its algorithmic news feed, switching them to a purely chronological timeline instead. Which Meta wants to avoid, because usage of its apps invariably declines if it's not using the algorithm to highlight relevant content to each user."
Rapid technological change requires deliberate 2026 social media marketing planning. AI is reshaping some industries while delivering uneven impact across others. AR glasses and VR developments, including Meta's Display wearables, bring new marketing possibilities. The author presents 36 platform-specific predictions to inform planning. Facebook remains the largest social platform with over 3 billion users and continues to play a central role in outreach and promotion. Evolving AI ad tools improve targeting capabilities. Legal and regulatory shifts, such as a Dutch court ruling requiring a chronological opt-out, could force platform changes that affect engagement and algorithm-driven distribution.
Read at www.socialmediatoday.com
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