"Back in 2011, Rich Myers spotted a gap in the market: cake and dessert delivered to your door. Services such as Just Eat and Deliveroo hadn't taken off yet and it was only really classic takeaway dishes that could easily get delivered. "So I set out to deliver cake to stoners like me. It was as simple as that," Myers tells CR."
"This was in part helped by 'Sprinklegate', where Myers made headline news after he was forced to stop selling his bestselling cookie topped with illegal sprinkles imported from the US as they contained the food colouring E127, which is banned in the UK. Refusing to replace the sprinkles with a UK equivalent, Myers worked quickly with a US company to produce his own, legal version of the brightly coloured sprinkles, and he still sells them on the Get Baked website today."
Rich Myers founded Get Baked in 2011 to deliver cakes and desserts to customers' doors, targeting an unmet market before services like Just Eat and Deliveroo scaled. He operated from his mother's kitchen in Leeds until ceasing trading in 2015 for personal and broader reasons, then relaunched in 2021 and grew the brand. Myers emphasizes a very person-centred approach and leverages social media, while navigating the risks of viral attention. A high-profile incident, 'Sprinklegate', forced him to stop selling cookies topped with illegal US sprinkles containing E127; he collaborated with a US firm to create a legal, brightly coloured sprinkle sold on his website.
Read at Creative Review
Unable to calculate read time
Collection
[
|
...
]