"Brands spent an incredible $247 billion on social media ads in 2024. Get it right and it's a phenomenally good platform for targeted selling. It has rocketed countless tiny brands to viral fame, and made their fresh-faced founders unimaginably rich. It can also be a wonderful space to find new and exciting products, and the Slack channels at WIRED are continually pinging with links to interesting ideas and cool concepts."
"Sodapop is a one-of-a-kind super compact Bluetooth speaker that can be screwed onto a standard soda bottle if you want to boost the bass. Your empty bottle of Mountain Dew is transformed into a bass chamber that, according to the manufacturer, will boost the speaker's bass output by up to 10 decibels. This doesn't sound like much, but again, according to the brand, this configuration will double the perceived volume in the mid-bass range."
Social media advertising fuels viral product launches and enables small brands to reach huge audiences quickly. The Sodapop is a tiny Bluetooth speaker designed to screw onto a standard soda bottle, using the bottle as a bass chamber. The manufacturer claims up to a 10-decibel bass increase and a doubling of perceived mid-bass volume when attached to a bottle. The design targets the weak low end of the smallest portable speakers, which lack driver power and internal volume for deep lows. The speaker offers cute styling and a measurable bass boost but is costly, arguably redundant, and worse value than many cheaper alternatives.
Read at WIRED
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