"About 366 pubs closed last year, and ever-increasing costs are making it increasingly difficult to run this most British of institutions. But a viral social media post can help. Last year, the Wheatsheaf in Romford, Essex, took to social media to thank two accounts, Proper Boozers and London Dead Pubs, for featuring them: The exposure it's brought our family-run pub has been incredible."
"Thankfully for pubs, there are now myriad accounts promoting their establishments, and Instagram has become a hotbed of pub content. London Pub Explorer is strong on social history; London Pub Map is attempting to drink at every London pub, and the Great British Pub Crawl the same across the country. Those with niche concerns will find something, too."
"Walsh was born in London to Irish parents who managed pubs in London and Essex. My playroom was the bar, he says. The characters fascinated me: they were some of the most interesting people I've ever met. His father warned him not to follow suit, but Walsh found another way to ensconce himself in pubs: by vlogging about them."
The Calthorpe Arms on Gray's Inn Road exemplifies the traditional London pub experiencing challenges as approximately 366 pubs closed last year amid rising operational costs. Social media has emerged as a vital tool for pub survival, with numerous Instagram accounts dedicated to promoting establishments. Accounts like Proper Boozers, London Dead Pubs, London Pub Explorer, and others have created a thriving pub content ecosystem on Instagram, each with distinct focuses ranging from social history to aesthetic appreciation. The Wheatsheaf in Romford credited such accounts with bringing incredible exposure to their family-run business. Niall Walsh, who runs Proper Boozers, grew up in London with Irish parents who managed pubs, and channels his childhood fascination with pub culture into content creation.
Read at www.theguardian.com
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