"Wonder Project quietly enlisted a group of eight social media creators last year to help promote shows such as Amazon Prime Video's " House of David " and the upcoming family drama "It's Not Like That." The creators were given broad access to Wonder Project series, including early screeners, set visits, clips and other assets that are ready-made for creators to craft social media posts that help spread the word about the shows."
"Wonder Project has developed a former Creator Circle program that will facilitate the company's work with a new group of creators every year. Last year, Wonder Project launched a subscription streaming channel via Prime Video that has helped expand the independent production company that was formed in late 2023 by filmmaker Jon Erwin and former Netflix and YouTube executive Kelly Merryman Hoogstraten. Wonder Project strives to make movies and TV shows that infuse elements of spirituality and stories that explore questions of meaning and purpose."
Wonder Project enlisted eight social media creators to promote series including Amazon Prime Video's " House of David " and the upcoming family drama "It's Not Like That." Creators received early screeners, set visits, clips and ready-made assets to create social posts. A Creator Circle program will bring a new group of creators each year. Wonder Project launched a subscription streaming channel on Prime Video after forming in late 2023 by Jon Erwin and Kelly Merryman Hoogstraten. The company focuses on films and TV that integrate spirituality and explore questions of meaning and purpose. Creator activity has driven substantial impressions and influenced storytelling and marketing decisions.
Read at Variety
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