"Davidson, a professional photographer and owner of Glasgow-based Studio Snap, is celebrating his strongest trading year to date, with revenues up more than 70 per cent in 2025. The surge follows his memorable appearance on series two of The Traitors, which turned him into a familiar face for millions of viewers, and, unexpectedly, a powerful brand amplifier for his business."
"Studio Snap, which specialises in wedding, family and event photography, has benefited from what Davidson describes as the "Traitors effect". Since the show aired, he has built a substantial social media following by offering sharp, insider analysis of subsequent series, with his commentary striking a chord among the programme's highly engaged fanbase. That digital momentum has translated into commercial success. Davidson's platforms have become a go-to destination for fans dissecting each episode, helping him grow his audience far beyond traditional photography clients."
Brian Davidson, owner of Glasgow-based Studio Snap, recorded revenues more than 70% higher in 2025 after appearing on The Traitors. Studio Snap focuses on wedding, family and event photography and gained wider visibility through Davidson's televised profile. Davidson built a substantial social media following by posting insider analysis of subsequent series, engaging a large and active fanbase. That online traction produced brand partnerships, positioning Davidson as a content creator while allowing Studio Snap to scale. Davidson continues to prioritise photography work alongside content creation and brand work tied to his public profile.
Read at Business Matters
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