"They basically went right to zero,"
"Everything costs more money, so margins are tighter than ever,"
"A lot of small businesses are leaning into more grassroots marketing, leveraging social-media storytelling, community partnerships."
"Not many people have the budgets to remain relevant"
Megan Jackman’s decision to hire a marketing agency six years ago led to a collapse in sales, prompting a return to authentic Instagram live sessions that now engage 48,000 followers. The business grew to employ 12 people and ship across North America through low-cost, direct engagement. Rising costs, tariffs and the Canada Post strike have tightened margins for many small firms. More than half of CFIB’s 100,000 members have fewer than 10 employees. Many businesses are adopting grassroots tactics such as social-media storytelling, community partnerships and guerrilla marketing instead of traditional paid advertising.
Read at The Globe and Mail
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