#guerrilla-marketing

#guerrilla-marketing

Italian intimates brand Intimissimi has introduced a new marketing concept with the launch of its "Feel the Billboard" out-of-home campaign for its Ultralight With Cashmere collection. Set at street level, the billboards, which went up Monday night, have a wild posting aura as they invite passersby on the street to interact with it by inviting them touch and feel an enlarged swatch of the Ultralight With Cashmere materials, which is adhered to the advertising poster.

Honestly, though, with all the noise on the internet, your liking, sharing, and subscribing might not be enough to garner the engagement we're looking for. We're trying to capture the hearts and minds of every citizen of the cyberworld and beyond. We wouldn't hate some brand deals, either. Which is why we've listed a few other things you could do to help grow our podcast's audience, if you don't mind.

In the summer of 1998, the filmmaker Darren Aronofsky could be found spray-painting stencils of the pi symbol all over his native Manhattan - a bit of guerrilla marketing for his feature debut, π (or Pi).

"The pigeon is a tribute to the city that shaped us and a signal that the future of soccer is here in New York City," said Lauren Scrima, the vice-president of marketing at NYCFC.