Slate, a new car startup reportedly supported by Jeff Bezos, is making headlines with an innovative launch strategy. The company left its SUV prototype on the public streets of Venice, California, drawing attention from The Autopian. The vehicle has a distinctive design and camouflage wrap, offering hints about its features ahead of an official reveal. This appears to be part of a creative guerrilla marketing campaign, as various fake branding tactics were spotted alongside a countdown timer on the vehicle. An official announcement is expected soon, slated for April 24.
Slate's guerrilla marketing strategy caught the public's eye by showcasing its SUV prototype on the streets, highlighting innovative promotional tactics ahead of the official launch.
The new electric vehicle from Slate appears to be an experimental prototype, revealing more about the startup's innovative approach to generating buzz in the EV market.
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