#brand-experience

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fromwww.mercurynews.com
1 day ago

Hundreds of fans welcome Hello Kitty and her new cafe

Hello Kitty's first branded cafe in Northern California opened to incredible fanfare, with over 500 people lining up at 9 a.m. for meet-and-greets and selfies.
San Francisco
fromstupidDOPE | Est. 2008
3 days ago

Fireball Spices Up the Green with Cinnamon-Scented Golf Balls | stupidDOPE | Est. 2008

Fireball Whisky has introduced cinnamon-scented golf balls priced at one dollar, aiming to blend humor and nostalgia for golf fans with their signature spirit.
E-Commerce
fromFortune
1 week ago

More retailers are opening coffee shops to appeal to customers who may not want to spend the big bucks-but still want a cup of joe

Around the world, brands ranging from luxury fashion houses to workwear to banks are opening up coffee shops. The phenomenon of retailers hosting coffee shops isn't exactly new.
Coffee
#consumer-engagement
more#consumer-engagement
Cocktails
fromThe Drum
2 months ago

Bombay Sapphire's 'sensory led' campaign invites viewers to 'step into the blue'

Bombay Sapphire's 'Step into the Blue' campaign invites consumers to rediscover joy through immersive experiences and connection to their surroundings.
Media industry
fromThe Drum
2 months ago

Rapp's Troy Hitch on his existential moment, and not believing in one big idea

Troy Hitch advocates for meaningful brand experiences through small, timely ideas rather than grand concepts, highlighting the evolving role of creativity in the advertising industry.
Marketing tech
fromForbes
2 months ago

Delta Airlines Execs Drive Loyalty Through A Brand Ecosystem

Delta Air Lines is transforming loyalty from mere transactions to a holistic emotional ecosystem designed for daily engagement.
fromDesign Milk
2 months ago

Merging Physical + Digital: The Future of In-Person Events

Effective events must be part of a larger brand ecosystem, not just isolated gatherings.
Marketing tech
Video games
fromExchangewire
2 months ago

How Partnerships Create More Authentic Brand Experiences in Gaming

Cross-media collaborations like Squid Game 2 and Call of Duty can create authentic brand experiences and redefine storytelling in gaming.
Silicon Valley food
fromBusiness Insider
3 months ago

I visited MrBeast's dine-in burger restaurant. I learned not to believe everything I read in Yelp reviews.

MrBeast Burger provides a unique brand experience beyond just food, showcasing a world built around its creator.
#architecture
more#architecture
Video games
fromWhat's Trending
3 months ago

Shaping Brand Experiences with VR & AR: Lessons from Gaming

VR and AR technologies are transforming brand marketing by creating immersive consumer experiences similar to those found in gaming.
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