In the booming trillion-dollar events industry, merely gathering people isn't sufficient. Industry experts emphasize that trade shows and conferences must be integral to a larger brand narrative. Marco Giberti highlights the lasting importance of face-to-face interactions amidst technological advancements. As AI and digital tools transform engagement, the focus should be on crafting meaningful experiences that foster real connections. Giberti’s insights underscore the need for strategic planning to maximize the impact of in-person events, ensuring they contribute to an ongoing dialogue rather than existing in isolation.
In-person experiences have become invaluable through the advent of AI and digital tools, enhancing the unique human interactions that occur in live events.
Face-to-face is not going away. You must prepare your marketing plan to make it as effective as possible. That's where the magic happens.
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