"At its core, Rivian builds electric vehicles, but the brand's shift from product to experience is evident far beyond the car itself. From the thoughtful utility of the vehicles, designed for both rugged performance and everyday life, to its immersive retail spaces ("think playground, not showroom"), and community activations, Rivian operates at the intersection of engineering, lifestyle, and narrative. The result is a brand where technology, adventure, sustainability, and culture weave together to form a truly unique and modern design."
"Meanwhile, Netflix released the final episode of Stranger Things in theaters over the holidays, inviting people off their laptops and into the real world to watch the wildly popular show surrounded by super fans. This, combined with its multi-award winning shows in the West End and on Broadway, not to mention the newly launched Netflix House, is a great example of multidimensional thinking."
Design no longer reduces to a single guiding idea such as form following function or emotion. Modern design must operate as a constellation of variables, integrating function, feeling, context, narrative, culture, and experience. Leading brands pivot from product-centric thinking to experience-centric ecosystems that blend engineering, lifestyle, sustainability, and community. Examples include automotive brands creating immersive retail and community activations and entertainment companies creating live, in-person experiences and branded spaces. Consumers increasingly expect experiences that work on multiple dimensions simultaneously, requiring design architectures that balance and connect diverse human and contextual factors.
Read at Fast Company
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