"160over90 has become a go-to agency for the world's biggest brands seeking award-winning experiential strategy and activation. By bringing Will, Paul and the XYZ team into the fold, we not only strengthen our ability to deliver dynamic, must-see campaigns on a global scale, but also further our mission to forge stronger human connections on behalf of our clients."
"XYZ designs and produces campaigns on behalf of leading consumer brands in the lifestyle and luxury spaces. XYZ's capabilities include creative strategy, experience design, content creation, live event production, and production management to offer a range of bespoke, innovative experiences from retail pop-ups and product launches to mass-participation events and global activations."
"Joining 160over90 exponentially improves XYZ's ability to deliver world-class brand experiences for our clients. We are thrilled to become part of such a culture-driven organisation and excited about what we can achieve together."
160over90, a cultural marketing agency part of the Endeavor network, has acquired XYZ, a London-based creative brand experience agency founded in 2013. XYZ's co-founders Will Mould and Stanway join 160over90 as Senior Vice Presidents, bringing their 35-person team into the organization. XYZ specializes in creative strategy, experience design, content creation, live event production, and production management for lifestyle and luxury brands, delivering campaigns ranging from retail pop-ups to global activations. This acquisition strengthens 160over90's global reach and capabilities, expanding their London office from 60 to approximately 95 full-time employees. The integration enables both organizations to deliver enhanced brand experiences and dynamic campaigns on a worldwide scale.
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