"To get the feedback and insights they needed, Schembri-Stothart and her team toured U.K. schools, "basically getting grilled" by students and getting harsh but clear feedback and even interest in helping build their app. They in turn became the beginning of a swarm of brand ambassadors, who were both "behind the scenes queens" working on the app itself and creators making social content to promote the app,"
"Untapped Solutions had a different challenge. As the "LinkedIn for the formerly incarcerated," Peart had to find a way to make sure that the platform could actually be deployed into the many places where currently or formerly incarcerated individuals could access it in order to help them attain employment. And to do that, in a space largely untouched by tech solutions, they hit the speaking circuit hard, and even began their own National Reentry Coalition and their own eve"
Luna is a well-being app targeting teenage girls that faced difficulty reaching its audience because the co-founders were no longer teenagers. Schembri-Stothart and the team toured U.K. schools to collect candid feedback, recruited interested students to help build the product, and converted them into brand ambassadors who produced social content and supported activations at events where the target demographic gathered. Untapped Solutions built a professional network for currently and formerly incarcerated individuals and prioritized deployment access by engaging the speaking circuit, forming a National Reentry Coalition, and pursuing partnerships to place the platform where users can access employment resources.
Read at TechCrunch
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