#go-to-market

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Marketing tech
fromMarTech
2 days ago

Software isn't eating the world - services are | MarTech

Traditional sales funnel is obsolete; GTM must adopt outcome-focused, metrics-driven strategies as services and AI front-end software and fractional roles grow.
fromMarTech
1 month ago

Frankenstein AI and the collapse of the GTM playbook | MarTech

B2B go-to-market teams are overwhelmed by tools and lack strategic clarity.
Marketing
fromMarTech
1 month ago

Ripping up the rulebook: Marketing's new frontier | MarTech

Traditional marketing playbooks are becoming obsolete due to AI influences and changing buyer behaviors.
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