#go-to-market

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fromChannelPro
2 weeks ago

Nasuni targets fresh growth under revamped leadership team

David Castignola arrives with more than two decades' experience in accelerating growth and driving customer success. He joins Nasuni from Delinea, where, as CRO, he successfully integrated and scaled the worldwide sales organization following its merger. Previously, he also spent 20 years at RSA, where he created and led the customer response program during the RSA SecurID breach, and later served as CRO at Optiv, COO at BlackBerry Cylance, and CRO at Bugcrowd.
Business
Marketing tech
fromMarTech
3 weeks ago

Software isn't eating the world - services are | MarTech

Traditional sales funnel is obsolete; GTM must adopt outcome-focused, metrics-driven strategies as services and AI front-end software and fractional roles grow.
Marketing
fromMarTech
2 months ago

Frankenstein AI and the collapse of the GTM playbook | MarTech

B2B go-to-market teams are overwhelmed by tools and lack strategic clarity.
Marketing
fromMarTech
2 months ago

Ripping up the rulebook: Marketing's new frontier | MarTech

Traditional marketing playbooks are becoming obsolete due to AI influences and changing buyer behaviors.
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