AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up
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AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up
"According to recent research from Deloitte Insights, we are moving toward a world of 'Agentic Commerce,' where intelligent AI agents research, compare, and purchase products on behalf of consumers."
"Analysts project that AI agents will account for 25% of global e-commerce sales by 2030, indicating a fundamental shift in how demand is created and fulfilled."
"The biggest theme of Shoptalk 2026, the retail industry's premier innovation event, is Agentic Commerce. But much of that vision depends on in-chat checkout and platform-level integrations."
The retail landscape is undergoing significant changes with the rise of 'Agentic Commerce,' where AI agents will handle product research and purchases for consumers. Analysts predict that by 2030, these agents will represent 25% of global e-commerce sales, indicating a shift away from traditional consumer engagement methods. The evolution of search strategies has led to new terminologies like AEO and AI SEO, leaving brands questioning what is essential in this new environment. Insights from industry experts highlight the importance of adapting to these changes.
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