Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

"Sonia Chung stated that Big Tech companies are motivated to develop their own infrastructures, which creates siloes and a bias toward ad tech, ultimately lacking an understanding of customer data."

"Chung expressed her excitement about helping agencies become less dependent on major platforms and emphasized the importance of developing their own data infrastructures."

"During her time at Google, Chung realized that advertisers can do a lot on their own if they understand how the foundational data works, which is her goal for Boathouse's clients."

"Chung noted that agencies are in the early phases of breaking down walls and expanding their data capabilities, and she is eager to be part of Boathouse's evolving agency model."

Sonia Chung, chief strategy officer at Boathouse, highlights the issue of siloes created by Big Tech companies, which hinder understanding of customer data. She aims to help agencies become less dependent on these platforms and develop their own data infrastructures. Chung's experience at Google revealed that advertisers can operate independently if they understand foundational data principles. She believes agencies are beginning to break down barriers and expand their data capabilities, and she is excited to contribute to Boathouse's evolution in this area.

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