The holdco era is over. The operating company age is here - for real this timeThe future of advertising agencies is shifting from a holding company model towards more unified operating companies.
The Drum Debate: is the advertising agency model dead?The traditional advertising agency model is facing challenges from talent migration and changing client expectations, leading to debates about its relevance.
The holdco era is over. The operating company age is here - for real this timeThe future of advertising agencies is shifting from a holding company model towards more unified operating companies.
The Drum Debate: is the advertising agency model dead?The traditional advertising agency model is facing challenges from talent migration and changing client expectations, leading to debates about its relevance.
Holding pattern: Omnicom, IPG and the deal that's leaving marketers on edgeMarketers are filled with uncertainty regarding future agency models and industry changes following the recent announcements by major players.
Volkswagen Reassesses Direct-to-Customer Sales ModelVolkswagen is reassessing its sales models due to slow electric mobility transition, aiming to optimize customer experience.
GE Legend Linda Boff's 5 Insights for Every Brand and AgencyLinda Boff transitioned from GE to lead Said Differently, aiming to reshape the agency model and improve client relationships.
Council Post: Traditional Marketing Agencies Need To Evolve: Here's What Comes NextThe traditional marketing agency model is failing due to lack of integration and understanding of client needs.
GE Legend Linda Boff's 5 Insights for Every Brand and AgencyLinda Boff transitioned from GE to lead Said Differently, aiming to reshape the agency model and improve client relationships.
Council Post: Traditional Marketing Agencies Need To Evolve: Here's What Comes NextThe traditional marketing agency model is failing due to lack of integration and understanding of client needs.