These creators helping viewers save money. Here's how

"At first, I was a sustainability content creator, focused on reducing my impact and using a lot of reusable products. Then I found out that a lot of these same things that are good for people and the planet are also good for our wallets, and that kind of led me to the deinfluencing route."

"I want these videos to feel comforting and disarming, in a way, because I don't want people to be embarrassed that they've bought certain things before, or shameful that they're interested in purchasing maybe a trendy item."

"There are reusable Ziploc bags that are made of silicone. For paper towels, we're also not even just talking about buying rags - you can cut up old towels, cut up old T-shirts that may have holes in them."

Content creators known as deinfluencers are leveraging social media to promote sustainable living and discourage unnecessary spending. Alyssa Barber, a TikTok creator, emphasizes the financial benefits of sustainability. Her content includes anti-hauls, thrift store finds, and community swaps. Barber aims to create a comforting atmosphere, encouraging viewers to rethink their purchases without shame. She advocates for the share economy and suggests starting small by reducing waste. By adopting reusable products, she significantly cut her spending on disposable items, demonstrating that sustainability can also be cost-effective.

Read at WCVB