"TBPN could theoretically help OpenAI in a couple of ways. First, it gives OpenAI access to distribution for its own marketing and communications at scale."
"The TBPN acquisition was internally championed by Fidji Simo, OpenAI's CEO of applications, who has been overseeing its communications department."
"AI in general has a bit of a PR problem in the United States. Optimism about the technology is considerably lower in the U.S. than in China."
"A more AI-positive show like TBPN could help change the broader narrative."
TBPN, a tech show founded by John Coogan and Jordi Hays, was sold to OpenAI for a price in the low hundreds of millions. The acquisition provides OpenAI with a distribution channel to improve its public image, which has faced challenges. The deal may also serve as an acqui-hire, filling a communications gap at OpenAI. The acquisition was supported by OpenAI's CEO of applications, Fidji Simo, amid a broader PR issue for AI in the U.S.
Read at Fortune
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