"The most common way startups waste money is what I call 'follower count blindness.' They see a large number and assume the creator will bring the right kind of awareness or generate sales."
"With that much money flowing into creator marketing, startups can't afford to skip the basics. Here are five questions I almost never get asked by brands, but should be basic staples of any conversation with a creator."
"Pay attention to how specifically versus generically a creator can describe their audience's demographics and psychographics. It will become clear who is building an audience with a clear type of person in mind."
"Creators will always choose the screenshots that make them look the best and paint them in the most brand-favorable light. Being able to see real-time analytics is crucial."
In 2025, creator ad spend in the United States reached $37 billion, reflecting a 26 percent increase year-over-year. Many startups mismanage their creator budgets due to 'follower count blindness,' assuming that a high follower count guarantees success. A significant portion of influencer campaigns yield no measurable returns. Startups should ask creators about their audience demographics and request analytics from previous posts to ensure effective partnerships. Understanding the audience and verifying analytics are crucial for maximizing marketing investments.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]