#influencer-strategy

[ follow ]
#creator-marketing #marketing-budget-allocation #diversified-creator-partnerships #retail-marketing-trends
fromRetail Brew
5 days ago

There's more to creator marketing than just 'doing it' with Agentio's Arthur Leopold

Fifty percent of consumers' attention goes towards creators' content, yet only 2% of ad spend goes towards creator marketing. This is the biggest gap today. And while the world's top brands know that creators matter, it's not a coincidence that Unilever's CEO recently said 50% of their budget will move to creators.
Marketing
Marketing
fromThe Drum
1 month ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Marketing
fromThe Hollywood Reporter
2 months ago

Irving Azoff-Backed PR Companies Rebrand, Consolidate Under New Banner

ADD Collective is a holding company formed by Blended Strategy Group and On Board Experiential to invest in and scale marketing agencies.
Marketing
fromDigiday
3 months ago

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands are partnering with unexpected influencers, like mattress companies and athletes, to diversify ambassadors and broaden consumer reach through creative affiliate strategies.
US politics
fromWIRED
4 months ago

The Andrew Cuomo Campaign Is All in on MAGA Influencers

Andrew Cuomo is partnering with right-wing influencers to gain online attention and siphon votes from GOP candidate Curtis Sliwa in the NYC mayoral race.
Marketing
fromHackernoon
9 months ago

Your Next Growth Engine Isn't Ads - It's Who You Partner With | HackerNoon

Trust is essential in partner marketing; audiences prefer buying from people they know.
fromModern Retail
7 months ago

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.
E-Commerce
Marketing tech
fromWWD
9 months ago

Fresh Gets Back to Basics for Pop-up, Campaign

Fresh is relaunching its brand with a major campaign focused on its original products and consumer connection.
Marketing tech
fromForbes
10 months ago

What's Next For Video, B2B Influencers And AI In 2025

B2B brands must rethink their marketing strategies for 2025 to adapt to AI and influencer trends.
[ Load more ]