Omar A. Danoun, MD, highlights the importance of strategizing before becoming a social media influencer in the neurology field. He emphasizes creating a personal brand by identifying a target audience, choosing the right communication methods, and selecting appropriate platforms. Legal consultation is essential to ensure the messaging aligns with institutional interests. Danoun warns against giving direct medical advice, underscoring social media's role as a supplement to patient care rather than a replacement. He believes success requires commitment, as building a brand on social media is a long-term endeavor, not quick success.
"Lots of doctors and health care professionals are going to social media to present and producing content," Danoun, a neurologist and epileptologist in the Henry Ford Health System in Detroit, said in this Healio video regarding his presentation at the American Academy of Neurology Annual Meeting.
"There are lots of benefits to social media. I highly encourage everyone who has the capability to go for it," he said. "It is a marathon, not a sprint, and you'll get burned out pretty quickly if you don't have a strategy."
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