"Over the last week, right-wing creators like Logan Paul, the former vlogger turned podcaster and WWE wrestler, and Emily Austin, an influencer and sports commentator, have published content featuring Cuomo as a guest on their shows. The appearances have marked a new investment by Cuomo's team into cultivating attention online as a means of competing against the social media-savvy Democratic nominee Zohran Mamdani. But instead of trying to cleave off Mamdani's online support, Cuomo appears to be trying to siphon off support from Sliwa."
""I'm sure his consultants are giving him advice that's like 'you need traction online,' and they want to get it at all cost," the strategist tells WIRED. "It's that same kind of consultancy brain where they think they need to go big and get attention without understanding that the attention Zohran is getting is not paid for. It's coming from creators who believe in him and see his vision as their vision.""
With 13 days remaining before the New York City mayoral election, former governor Andrew Cuomo is partnering with right-wing influencers to build online attention. Creators such as Logan Paul and Emily Austin recently hosted Cuomo as a guest, signaling a new campaign push to compete with social-media-savvy Democratic nominee Zohran Mamdani. The campaign appears aimed at siphoning support from GOP nominee Curtis Sliwa rather than converting Mamdani backers. Polling shows that a Sliwa withdrawal would tighten the race between Cuomo and Mamdani. Cuomo is running on the Independent line after losing the Democratic primary, and the campaign did not respond to requests for comment.
Read at WIRED
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