"Native document posts on LinkedIn generate the highest levels of engagement out of all content types, surpassing image or video posts significantly."
"Multi-image posts generate the most likes in the app, followed by image and video updates, indicating a different engagement trend on LinkedIn."
Socialinsider's 2026 LinkedIn Benchmarks report analyzes 1.3 million posts from 16,645 business pages. Native document posts, displaying PDFs in a carousel format, achieve the highest engagement levels. This contrasts with other platforms where video content typically performs best. Multi-image posts receive the most likes, followed by image and video updates. The report suggests that focusing on likes may lead to less engaging content. It also provides insights on average likes, video performance benchmarks, and audience growth averages for LinkedIn strategies.
Read at www.socialmediatoday.com
Unable to calculate read time
Collection
[
|
...
]