"The content team will work with creators to develop all kinds of hooks - trying out different angles on all that content, seeing what works best organically and then taking the top performers from the organic side and running those into paid to push them further. There definitely can be asset creation on the paid side. But, in our case, it's mostly about further amplifying our high-performing, organic creative."
"By expanding more into paid media, LV8 will be able to extend the value of its organic content, as well as gain access to conversion data and deeper insights that many social platforms reserve for buyers."
LV8, a social-first digital marketing agency launched in 2024, serves entertainment brands like Netflix and Live Nation through influencer marketing, content creation, and social media management. In February, the agency established a dedicated paid media practice led by Ian Hiscock, transitioning from outsourced functions. The paid media team currently consists primarily of Hiscock, who bridges music industry experience with paid advertising strategy. LV8's approach treats organic and paid media as interconnected disciplines rather than separate silos. The content team develops various creative angles through organic testing, identifies top performers, and amplifies them through paid channels. This integrated strategy enables LV8 to extend organic content value, access conversion data, and gain deeper insights that social platforms typically reserve for media buyers.
#integrated-marketing-strategy #paid-media-and-content-creation #social-media-advertising #entertainment-marketing #organic-to-paid-amplification
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