UTA Adds Austin Schumacher and Tiffany David as VPs of Entertainment Marketing (EXCLUSIVE)UTA has appointed Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division, enhancing its strategic leadership.
BrandStorytelling BrandVoice: Brand Content's Best Signals An Entertainment-Driven FutureIn 2025, brand engagement hinges on storytelling and brand-funded content over traditional advertising.Consumers increasingly prefer meaningful connections with brands that resonate emotionally.
Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainmentMarketers are leveraging movies and TV to market brands.Brands are exploring deeper ties with entertainment industry for marketing.
BrandStorytelling BrandVoice: Brand Content's Best Signals An Entertainment-Driven FutureIn 2025, brand engagement hinges on storytelling and brand-funded content over traditional advertising.Consumers increasingly prefer meaningful connections with brands that resonate emotionally.
Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainmentMarketers are leveraging movies and TV to market brands.Brands are exploring deeper ties with entertainment industry for marketing.
From 'Bridgerton' to 'Call of Duty' Variety's Culture Catalysts Impact Report Highlights Top Marketers and the Campaigns That Goosed Box Office, Ratings and QuestsInnovative marketing and cross-industry collaborations are essential in driving success and engagement in the entertainment sector.
20th Century Fox Executive Dougal Strachan Joins Think Jam as EVP, Managing Director (EXCLUSIVE)Dougal Strachan joins Think Jam as EVP to enhance creative marketing for major entertainment clients.
TikTok Debuts New Tool For Hollywood To Drive Engagement, Says "Studios Will Never Miss Another Opportunity"TikTok introduced Spotlight for entertainment marketers to boost community engagement by identifying videos, creating landing pages, and offering analytics for fandom activation.
TikTok is making it easier to find info on upcoming films and TV showsTikTok Spotlight enhances entertainment studio marketing by providing links for more information on movies and TV shows in TikToks.
TikTok Debuts New Tool For Hollywood To Drive Engagement, Says "Studios Will Never Miss Another Opportunity"TikTok introduced Spotlight for entertainment marketers to boost community engagement by identifying videos, creating landing pages, and offering analytics for fandom activation.
TikTok is making it easier to find info on upcoming films and TV showsTikTok Spotlight enhances entertainment studio marketing by providing links for more information on movies and TV shows in TikToks.
TikTok, Warner Bros. partner to let users discover theatrical releases and stream TV shows | TechCrunchTikTok partners with studios like Warner Bros. for Spotlight feature linking short videos to movies and TV shows.
TikTok Launches 'Spotlight' to Let Entertainment Marketers Tap Into Fan Content; Warner Bros. Touts Results of 'Dune 2' CampaignTikTok launches Spotlight to help entertainment marketers tap into the For You feed and connect with users. Marketers can promote movies, shows, or franchises through the platform.
TikTok, Warner Bros. partner to let users discover theatrical releases and stream TV shows | TechCrunchTikTok partners with studios like Warner Bros. for Spotlight feature linking short videos to movies and TV shows.
TikTok Launches 'Spotlight' to Let Entertainment Marketers Tap Into Fan Content; Warner Bros. Touts Results of 'Dune 2' CampaignTikTok launches Spotlight to help entertainment marketers tap into the For You feed and connect with users. Marketers can promote movies, shows, or franchises through the platform.
Power of Fandom: A Special ReportFans engage with franchises through diverse mediums beyond movies and TV.The fan journey has become more nuanced and varied in today's media landscape.
Variety Announces Additional Speakers and Programming for Entertainment Marketing SummitVariety Entertainment Marketing Summit features key industry leaders like Sue Kroll and Jana Arbanas.Panel discussions include insights on campaign strategies, digital media trends, and entrepreneurial branding.