#entertainment-marketing

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Variety
3 weeks ago
Marketing

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit. [ more ]
Aol
1 month ago
Marketing

Power of Fandom: A Special Report

Fans engage with franchises through diverse mediums beyond movies and TV.
The fan journey has become more nuanced and varied in today's media landscape. [ more ]
Variety
1 month ago
Marketing

Variety Announces Additional Speakers and Programming for Entertainment Marketing Summit

Variety Entertainment Marketing Summit features key industry leaders like Sue Kroll and Jana Arbanas.
Panel discussions include insights on campaign strategies, digital media trends, and entrepreneurial branding. [ more ]
Digiday
2 months ago
Marketing

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment

Marketers are leveraging movies and TV to market brands.
Brands are exploring deeper ties with entertainment industry for marketing. [ more ]
Variety
2 months ago
Marketing

Variety Announces Entertainment Marketing Summit Program Featuring Paris Hilton, Jemele Hill, Bruce Gersh, Rachel Lindsay and More

Opportunities to engage evolving audiences
Notable keynote speakers and panelists [ more ]
Forbes
2 months ago
Marketing

How OpenAI's Sora Impacts The Future Of Music Marketing

Sora by OpenAI can generate entire videos or extend them by providing foresight of many frames at a time.
Music videos in the past integrated music and storytelling, making visual culture accessible and offering a platform for entertainment marketing. [ more ]
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