#entertainment-marketing

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#audience-engagement

BrandStorytelling BrandVoice: Brand Content's Best Signals An Entertainment-Driven Future

In 2025, brand engagement hinges on storytelling and brand-funded content over traditional advertising.
Consumers increasingly prefer meaningful connections with brands that resonate emotionally.

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment

Marketers are leveraging movies and TV to market brands.
Brands are exploring deeper ties with entertainment industry for marketing.

BrandStorytelling BrandVoice: Brand Content's Best Signals An Entertainment-Driven Future

In 2025, brand engagement hinges on storytelling and brand-funded content over traditional advertising.
Consumers increasingly prefer meaningful connections with brands that resonate emotionally.

Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'

Top media marketers' strategies spotlighted at Variety Entertainment Marketing Summit.

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment

Marketers are leveraging movies and TV to market brands.
Brands are exploring deeper ties with entertainment industry for marketing.
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From 'Bridgerton' to 'Call of Duty' Variety's Culture Catalysts Impact Report Highlights Top Marketers and the Campaigns That Goosed Box Office, Ratings and Quests

Innovative marketing and cross-industry collaborations are essential in driving success and engagement in the entertainment sector.

20th Century Fox Executive Dougal Strachan Joins Think Jam as EVP, Managing Director (EXCLUSIVE)

Dougal Strachan joins Think Jam as EVP to enhance creative marketing for major entertainment clients.
#tiktok-spotlight

TikTok Debuts New Tool For Hollywood To Drive Engagement, Says "Studios Will Never Miss Another Opportunity"

TikTok introduced Spotlight for entertainment marketers to boost community engagement by identifying videos, creating landing pages, and offering analytics for fandom activation.

TikTok is making it easier to find info on upcoming films and TV shows

TikTok Spotlight enhances entertainment studio marketing by providing links for more information on movies and TV shows in TikToks.

TikTok Debuts New Tool For Hollywood To Drive Engagement, Says "Studios Will Never Miss Another Opportunity"

TikTok introduced Spotlight for entertainment marketers to boost community engagement by identifying videos, creating landing pages, and offering analytics for fandom activation.

TikTok is making it easier to find info on upcoming films and TV shows

TikTok Spotlight enhances entertainment studio marketing by providing links for more information on movies and TV shows in TikToks.
moretiktok-spotlight
#tiktok

TikTok, Warner Bros. partner to let users discover theatrical releases and stream TV shows | TechCrunch

TikTok partners with studios like Warner Bros. for Spotlight feature linking short videos to movies and TV shows.

TikTok Launches 'Spotlight' to Let Entertainment Marketers Tap Into Fan Content; Warner Bros. Touts Results of 'Dune 2' Campaign

TikTok launches Spotlight to help entertainment marketers tap into the For You feed and connect with users. Marketers can promote movies, shows, or franchises through the platform.

TikTok, Warner Bros. partner to let users discover theatrical releases and stream TV shows | TechCrunch

TikTok partners with studios like Warner Bros. for Spotlight feature linking short videos to movies and TV shows.

TikTok Launches 'Spotlight' to Let Entertainment Marketers Tap Into Fan Content; Warner Bros. Touts Results of 'Dune 2' Campaign

TikTok launches Spotlight to help entertainment marketers tap into the For You feed and connect with users. Marketers can promote movies, shows, or franchises through the platform.
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Power of Fandom: A Special Report

Fans engage with franchises through diverse mediums beyond movies and TV.
The fan journey has become more nuanced and varied in today's media landscape.

Variety Announces Additional Speakers and Programming for Entertainment Marketing Summit

Variety Entertainment Marketing Summit features key industry leaders like Sue Kroll and Jana Arbanas.
Panel discussions include insights on campaign strategies, digital media trends, and entrepreneurial branding.

Variety Announces Entertainment Marketing Summit Program Featuring Paris Hilton, Jemele Hill, Bruce Gersh, Rachel Lindsay and More

Opportunities to engage evolving audiences
Notable keynote speakers and panelists

How OpenAI's Sora Impacts The Future Of Music Marketing

Sora by OpenAI can generate entire videos or extend them by providing foresight of many frames at a time.
Music videos in the past integrated music and storytelling, making visual culture accessible and offering a platform for entertainment marketing.
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