#streaming-ads
#streaming-ads

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Warner Bros. Discovery says it will beef up ads on its Max streaming service

Warner Bros. Discovery plans to increase ad loads on its Max streaming service to boost profitability, aiming for more innovative ad strategies.

This year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.

Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

This year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.

Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

NBCUniversal is launching Creative Gateway to automate and streamline the ad delivery process for CTV.

The current creative process for streaming ads is inefficient and relies heavily on manual processes.

TV advertisers now seek performance over ratings for streaming ad buys.

Nontraditional ad formats like Disney's Gateway Shop ads cater to reengaging consumers when they're ready to shop.

IAB Tech Lab plans to introduce a Creative ID framework for tagging streaming ad creative assets

The Creative ID framework aims to address the streaming ad industry's frequency management problem and measurement challenges

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