Warner Bros. Discovery says it will beef up ads on its Max streaming serviceWarner Bros. Discovery plans to increase ad loads on its Max streaming service to boost profitability, aiming for more innovative ad strategies.
Future of TV Briefing: 8 charts that sum up the state of streaming advertisingStreaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.
A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy GreenbergerThis year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.
Future of TV Briefing: 8 charts that sum up the state of streaming advertisingStreaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.
A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy GreenbergerThis year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.
NBCU Wants To Standardize The Pain Of Creative Ad Delivery | AdExchangerNBCUniversal is launching Creative Gateway to automate and streamline the ad delivery process for CTV.The current creative process for streaming ads is inefficient and relies heavily on manual processes.
Unpacking 'Performance TV' | AdExchangerTV advertisers now seek performance over ratings for streaming ad buys.Nontraditional ad formats like Disney's Gateway Shop ads cater to reengaging consumers when they're ready to shop.
Future of TV Briefing: Why a creative ID system could save the streaming ad market 'millions of dollars'IAB Tech Lab plans to introduce a Creative ID framework for tagging streaming ad creative assetsThe Creative ID framework aims to address the streaming ad industry's frequency management problem and measurement challenges