Marketing techfromSilicon Valley Journals1 week agoUpscale AI Debuts with $5.5M to Transform Streaming TV AdvertisingUpscale AI launched with $5.5 million funding to optimize performance-driven video ads for ecommerce on streaming services.
fromZDNET2 weeks agoPressing pause on Roku? Say hello to adsRoku is introducing ad placements onto their platform during content pause, with ads appearing from Roku, not the content providers, affecting the viewing experience.Marketing tech
Media industryfromDigiday2 months agoFuture of TV Briefing: How TV networks' streaming and linear ad businesses fared in Q4 2024Fox is currently the outlier among TV networks, benefiting from political advertising and live events while streaming remains an emerging market.
Media industryfromArs Technica2 months agoCommercials are still too loud, say "thousands" of recent FCC complaintsStreaming ads currently escape regulations of the Calm Act, creating a potential gap in consumer protection.The FCC may consider extending the Calm Act to streaming services due to rising complaints about loud commercials.