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fromAdExchanger
1 day ago
Marketing

French For "Sour Grapes"; The In-House From Out Of House | AdExchanger

Publicis wins clients with generous payment terms, fee-free resources, promotional incentives, and cheaper inventory; Dollar Shave Club builds an in-house influencer creative group.
fromDigiday
2 days ago
Marketing

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

Publicis leverages acquisitions, aggressive payment terms, fee-free resources and deal sweeteners to win clients and outcompete rivals.
fromDigiday
2 days ago
Marketing

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

more#publicis
E-Commerce
fromClickUp
2 months ago

What Is Milestone Billing? How It Works (+Examples)

Milestone billing allows for timely payments by invoicing based on project milestones instead of fixed terms.
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