"We've managed to increase this value by 40% in recent years in terms of visibility returned to partners. But the most interesting aspect is that at the Creator Lab everything becomes an IP, designed from the outset to be associated with a brand."
"Once upon a time, our competitors were only Inter Milan, AC Milan, and Real Madrid. Today, I think our competitors are all those entertainment brands fighting for the same mission: to have people's time. And I'm talking about Netflix, Amazon, Disney, TikTok. It's also an opportunity that the football industry can exploit in the coming years."
Juventus increased visibility returned to partners by 40% in recent years. At the Creator Lab, content is developed as intellectual property designed from the outset to be associated with commercial partners. Historically, the biggest competitive rivals were Inter Milan, AC Milan and Real Madrid. The competitive landscape is shifting toward entertainment platforms that compete for people's time. Major global entertainment brands named include Netflix, Amazon, Disney and TikTok. Competing for attention from these platforms reframes marketing and sponsorship priorities and creates opportunities for football clubs and the wider industry to exploit new forms of branded content and audience engagement in coming years.
Read at SempreMilan
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