"Nike unveiled the Team USA collection on January 28, and it's been having a moment on social media as athletes don the gear at the games. Between January 30 and the February 6 opening ceremony in Milan, conversations on X mentioning ACG and the Olympics increased by 273%, data analytics firm PeakMetrics told Business Insider. Google searches for "Nike ACG" also spiked during the first week of February, then hit a new peak this week with the Olympic Games underway, according to Google Trends."
"ACG debuted in 1989 as a brand designed for trail running and hiking. Unlike brands like Air Jordan, it remained a niche collection that generated little revenue for Nike. As streetwear styles like gorpcore have taken off in the 2020s, the timing of a revival lines up with mainstream fashion. On the performance side,Nike defines itself as a brand for all outdoor athletes."
"The Olympics sponsorship goes beyond Team USA, with Nike tapping Italian tennis player Jannik Sinner to star in an ACG campaign. The Instagram post featuring Skinner in a custom look garnered nearly 200,000 likes, and ACG's following on the app has grown to more than 48,000 since launching on February 2. The collection includes outerwear, base layers, and shoes designed for trail racing and hiking - all of which can be spotted on Team USA throughout the Olympics."
Nike relaunched its 37-year-old outdoor performance brand ACG and showcased the logo on Team USA at the 2026 Winter Olympics. Social media conversations mentioning ACG and the Olympics surged, and Google searches for "Nike ACG" reached new peaks during the Games. ACG originally launched in 1989 for trail running and hiking and stayed niche until gorpcore and streetwear brought mainstream interest. Nike expanded the Olympic push beyond Team USA with an ACG campaign featuring Jannik Sinner, and the collection includes outerwear, base layers, and shoes for trail racing and hiking.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]