Nike unveiled the Team USA collection on January 28, and it's been having a moment on social media as athletes don the gear at the games. Between January 30 and the February 6 opening ceremony in Milan, conversations on X mentioning ACG and the Olympics increased by 273%, data analytics firm PeakMetrics told Business Insider. Google searches for "Nike ACG" also spiked during the first week of February, then hit a new peak this week with the Olympic Games underway, according to Google Trends.
With the Winter Olympics mere weeks away - this year's games, hosted in the Milano-Cortina region of Italy, are slated to kick off Feb. 6 - sponsors have begun to release their apparel capsules in earnest, and, as with every Olympics, there have been standouts among both the performance and lifestyle categories. EA7's Team Italia collection, for instance, was one of the surprise successes of Milan Fashion Week, while Mongolia's uniforms, designed by Goyol Cashmere, have been a viral sensation.