Tech Moves: iSpot and MoxiWorks name new executives; F5 and Trupanion make board changes

"Julie Van Ullen is now president and chief revenue officer for iSpot, a Bellevue, Wash., company that measures the impact of advertising campaigns on TV and video streaming. Van Ullen serves on the board of directors for the Interactive Advertising Bureau (IAB), a trade group. She joins iSpot from Rakuten Rewards, a leading e-commerce loyalty company. "Julie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem," iSpot founder and CEO Sean Muller said in a statement."

""Ashley brings an incredible depth of experience in building category-defining platforms that marry cutting-edge AI with real-world business impact," said Michael Messig, MoxiWorks' CTO, in a statement. MoxiWorks last month appointed a new chief marketer, and in May sold its back-office accounting product in order to focus on sales and marketing."

"- Seattle Sounders FC and Seattle Reign FC hired Ro Vega as chief marketing officer for the two soccer clubs. Vega has worked in brand management for nearly two decades, including positions with Beats by Dr. Dre and Nike, where he focused on soccer products in North America. He joins the Seattle teams from The Trade Desk, a digital advertising company."

Julie Van Ullen joined iSpot as president and chief revenue officer, coming from Rakuten Rewards and serving on the Interactive Advertising Bureau board. iSpot is ranked No. 6 on the GeekWire 200 of top privately held startups in the Pacific Northwest. MoxiWorks named a new chief marketer, sold its back-office accounting product in May, and emphasized leadership with AI-driven, category-defining platform experience. Seattle Sounders FC and Seattle Reign FC hired Ro Vega as chief marketing officer; Vega has nearly two decades in brand management with Beats and Nike and comes from The Trade Desk. F5 CEO Franois Locoh-Donou will add board chair responsibilities in March 2026. Seattle Metro Chamber named Mara Samudrala director of communications and marketing.

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