#advertising-measurement

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Marketing tech
fromForbes
2 days ago

With AI, Every Channel Can Be A Performance Channel (Yes, Even CTV)

AI enables measurable performance tracking across all digital channels, collapsing the traditional divide between performance and awareness advertising.
Marketing
fromThe Drum
2 weeks ago

Judge of the Day: Outernet's Jessica Dracup-Holland says real cut-through starts in real life

AI should augment human creativity; bold brand-building and improved measurement are essential for effective advertising.
fromAdExchanger
2 weeks ago

The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard | AdExchanger

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed measurement methods that systematically overstate performance and misallocate resources. The measurement crisis Even the smallest Fortune 500 companies generate roughly $10 billion in revenue, meaning they likely spend at least $1 billion on advertising. Whether you're spending billions or mere millions, the stakes are too high to rely on half-measures when optimizing ROI.
Marketing
fromDigiday
1 month ago

WTF is headless browsing, and how are AI agents fueling it?

Headless browsers - the behind-the-scenes software that lets machines surf the web like people - were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year - like Perplexity's Comet and Browser Company of New York's Dia - are bringing new meaning to the term. These players are using headless browsers to power AI agents that need to click, scroll and interact with websites as a human would, to retrieve information.
Artificial intelligence
Marketing tech
fromDigiday
1 month ago

Ads are coming to Best Buy stores - including on entrances, walls and checkout counters

Best Buy will sell 30-day in-store takeover packages allowing brands to dominate store interiors and exteriors while adding measurement and self-service ad-reporting features.
Marketing
fromThe Drum
2 months ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
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