#advertising-measurement

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Exchangewire
5 months ago
Marketing

Brand Metrics Fuels Expansion with Four Senior Hires

Gareth Lloyd joins Brand Metrics as head of research & data science, focusing on advertising measurement in cookieless environments.
Brand Metrics plans to leverage a database of seven million survey responses to enhance advertising effectiveness and extend product offerings. [ more ]
Exchangewire
8 months ago
Online marketing

Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?

Digital media measurement allows marketers to understand every aspect of their advertising efforts in amazing detail.
Marketers should focus on measuring what matters, rather than obsessing over every data point. [ more ]
AdExchanger
3 months ago
Marketing

The Case Against Last Click | AdExchanger

Marketers should move away from last-click attribution to embrace incrementality and smarter measurement. [ more ]
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