Albertsons is putting digital screens for ads in more than a third of its stores

"Albertsons' retail media division, Albertsons Media Collective, began piloting an in-store digital display network last summer. The program spanned 80 stores in partnership with digital signage software provider Stratacache. The major grocer - which operates under the Albertsons, Safeway, Vons and Jewel-Osco banners, among many others - said this month that it has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026."

"This shows confidence by one of the nation's largest grocery chains in the opportunity of in-store digital media. In a news release, Albertsons said it has attracted more than 50 advertising partners since launching the in-store display network last June. Importantly, it also shows Albertsons' trust in its own ability to measure how campaigns drive sales lift - a key factor in how CPGs and other brands choose to make new retail media investments."

""The way that we're planning it is to get as large of a footprint as quickly as possible and prioritize all of our top-performing stores," said Liz Roche, vp of media and measurement for Albertsons Media Collective. "We're really trying to get that scale for our advertisers as quickly as possible." This shows confidence by one of the nation's largest grocery chains in the opportunity of in-store digital media."

Albertsons Media Collective piloted an in-store digital display network across 80 stores with Stratacache and will expand to 800 of more than 2,200 stores in 2026. The rollout will prioritize top-performing locations to achieve rapid scale for advertisers. The network has attracted more than 50 advertising partners since its launch. An in-house measurement framework demonstrated incremental sales lift beyond surface-level attribution, which supported the decision to expand. Advertisers can run campaigns on the screens that integrate with connected TV, off-site display and social video, enabling cross-channel retail media strategies.

Read at Digiday