"The company uses artificial intelligence to make personalized content recommendations and ads for its users that help fuel their shopping journey. For CTV advertisers, this type of data is extremely valuable because it allows them to target audiences in a way that's more efficient and easier to measure. Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes and shopping conversions."
"The company and its 160 employees will continue to operate independently under Pinterest, and the firm will retain its branding. The two companies will evaluate any sales and data synergies they can realize after the acquisition closes. While Pinterest declined to disclose deal terms, it did note that the acquisition will require regulatory review, which is customary for deals valued at over around $125 million."
Pinterest is integrating tvScientific’s CTV advertising measurement capabilities with Pinterest’s shopping-intent data and AI-driven personalization. Pinterest reaches 600 million monthly active users who seek shopping inspiration. The platform’s AI recommends personalized content and ads that support users’ shopping journeys. tvScientific’s clients will be able to track sales outcomes and shopping conversions from CTV campaigns using Pinterest data. The two companies will operate independently under Pinterest with tvScientific retaining its branding and 160 employees. The acquisition will undergo regulatory review customary for deals valued at roughly $125 million and aims to offer neutral, non-content-provider CTV optimization.
Read at Axios
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