"Albertsons' retail media division, Albertsons Media Collective, began piloting an in-store digital display network last summer. The program spanned 80 stores in partnership with digital signage software provider Stratacache. The major grocer - which operates under the Albertsons, Safeway, Vons and Jewel-Osco banners, among many others - said this month that it has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026."
"This shows confidence by one of the nation's largest grocery chains in the opportunity of in-store digital media. In a news release, Albertsons said it has attracted more than 50 advertising partners since launching the in-store display network last June. Importantly, it also shows Albertsons' trust in its own ability to measure how campaigns drive sales lift - a key factor in how CPGs and other brands choose to make new retail media investments."
Albertsons Media Collective piloted an in-store digital display network across 80 stores with Stratacache last summer. The company plans to roll the network out to 800 of its 2,200-plus stores in 2026, prioritizing top-performing locations to scale quickly for advertisers. The platform has attracted more than 50 advertising partners and integrates campaigns across connected TV, off-site display and social video. An in-house measurement framework demonstrated that screen campaigns produce incremental sales lift rather than just surface-level attribution. The measurement capability and proven sales impact motivated the decision to expand the digital screen footprint.
Read at Modern Retail
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