"If you thought Sprite was just sitting on the sidelines, think again. The iconic beverage brand is making a major statement in the basketball world with a brand-new collection of limited-edition cans that celebrate both NBA teams and the rising stars of Unrivaled women's basketball. This isn't just another marketing play: it's a full-court press that honors local fandom, basketball culture, and the athletes pushing the game forward."
"This latest drop continues that legacy while expanding it in a meaningful direction: women's basketball. Through a multi-year partnership with Unrivaled, Sprite is doubling down on its commitment to supporting female athletes who are not just playing the game but fundamentally changing it. In an industry where representation matters and consumer values are shifting toward inclusivity, this move positions Sprite as more than a beverage brand: it's a cultural participant."
Sprite released a limited-edition collection of cans celebrating 17 NBA teams and rising stars from Unrivaled women's basketball. Each design pays visual homage to its city, capturing local energy, attitude and pride. The campaign builds on Sprite's long association with basketball culture, including campaigns like "Obey Your Thirst," partnerships with NBA superstars, and support for athletes such as Anthony Edwards. A multi-year partnership with Unrivaled signals a commitment to supporting female athletes who are changing the sport. The launch acts as a regional marketing and sports-partnership strategy that emphasizes inclusivity, cultural participation, and relevance to evolving consumer values.
Read at Food & Beverage Magazine
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