#athlete-branding

#athlete-branding

Ohanian is perhaps best known as the cofounder of Reddit, but he's also an investor who's made no secret of his interest in investing in sports. During a press event in New York City this week, he said the idea for Athlos came to him while watching the Olympics, during which millions of people tune in to watch track and field events. His logic: Why not try to tap into that audience outside of larger events?

Cristiano Ronaldo has built a substantial brand around his football career, leveraging social media effectively to connect with fans and promote his endorsements. His influence spans beyond the pitch, impacting modern sports marketing.