#athlete-branding

#athlete-branding

"I'm a full-time student who's really athletic," she said. "I can have a conversation with a physicist and stand my ground, and I can also walk a runway show the next day. I think that is pretty revolutionary, especially as a young person. Because the whole multihyphenate thing often happens in different stages in life."

Ohanian is perhaps best known as the cofounder of Reddit, but he's also an investor who's made no secret of his interest in investing in sports. During a press event in New York City this week, he said the idea for Athlos came to him while watching the Olympics, during which millions of people tune in to watch track and field events. His logic: Why not try to tap into that audience outside of larger events?