"Segar paused in her pitch, drawing out the response: '$450,000 per Instagram Story.' The students gasped, reflecting the lucrative potential in social media."
"The NCAA's rules that allow student-athletes to profit from their name, image, and likeness (NIL) have revolutionized the business of college sports."
At the University of North Carolina, students on the diving team are learning from Vickie Segar, a marketing expert, about monetizing their social media through platforms like TikTok and Instagram. Segar illustrates the lucrative potential with examples like Alix Earle, revealing she earns $450,000 per Instagram Story. This session reflects the impact of recent NCAA regulations allowing college athletes to profit from their name, image, and likeness, marking a significant shift in collegiate sports towards the creator economy.
Read at Miami Herald
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