"Ohanian is perhaps best known as the cofounder of Reddit, but he's also an investor who's made no secret of his interest in investing in sports. During a press event in New York City this week, he said the idea for Athlos came to him while watching the Olympics, during which millions of people tune in to watch track and field events. His logic: Why not try to tap into that audience outside of larger events?"
"[We] have a legacy of American excellence in the sport, especially among our women. No one doubted for a second that women's soccer, women's basketball, was a tier-one opportunity."
"That's the bet that Alexis Ohanian is making with Athlos, an all-women's track and field league, which is hosting its second event in New York this week."
Alexis Ohanian launched Athlos, an all-women's track and field league, to capture Olympic-level interest in track and field on a year-round basis. Athlos held an inaugural event that drew about 3 million viewers and attracted advertisers including Toyota and Tiffany & Co. The league is hosting a second event in New York with Olympic gold medalists, world champions, and recordholders participating. Athlos aims to create recognizable athletes for casual fans, expand commercial sponsorship, and position women's track and field as a mainstream, tier-one professional sport in the United States.
Read at Fast Company
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