Colorado introduced a Depend-branded portable sideline bathroom next to Coach Deion Sanders' bench during the opening game against Georgia Tech. Sanders was diagnosed with bladder cancer, required frequent restroom use and spent time away during treatment this summer. He posted on social media that he relies on Depend, urged health screenings and framed using protection as staying in the game. Depend publicly responded in support. Sanders' doctor later said he was cured, and part of his intestine was reconstructed to function as a bladder. This is Sanders' third season in Boulder, and the team will wear a patch honoring Bill McCartney.
BOULDER, Colo. -- Determined to be No. 1 on any front in this wild new world of marketing in college sports, Colorado introduced a branded sideline bathroom for Deion Sanders in its opening game against Georgia Tech. Friday night's sponsor: Depend undergarment. The Colorado coach was recently diagnosed with bladder cancer and needs to frequently use the restroom. The portable privacy tent is right next to the Buffaloes bench so if he needs to go, he doesn't have far to go.
He wrote: "I wasn't joking! I truly DEPEND on Depend. Ain't NO SHAME in taking care of yourself. NO SHAME in getting health screenings. And there certainly ain't NO SHAME in needing added protection or using Depend to stay in the game. That's not weakness - that's WINNING." Depend responded back to him: "No shame at all! We're proud to help you stay in the game, Coach Prime."
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